Your branded retail packaging is often the first real experience a customer has of your business and brand. Therefore it should be your voice – but what does that actually mean?
There are three main things that your branded retail packaging should do for you, your business and your brand and these are as follows;
1. Your Retail Packaging Should Tell Your Story
2. Your Retail Packaging Should Show How You Feel About Your Customers
3. Your Retail Packaging Should Show How You Feel About The Environment
How Your Branded Retail Packaging Can Tell Your Story
Your retail packaging needs to show what makes your product better than your competitor. Talk about what it is good for the receiver, how it has been made, what makes the product what it is. Talk about why it is better than other products and such like.
This can be done through custom printed labels, flexible packaging or even a note inside the packaging. Your customer should know within 10 seconds of looking at your packaging, what it is that sets your product apart from the competition.
How Your Branded Retail Packaging Can Show How You Feel About Your Customers
You need to make your branded retail packaging easy to open and close so the unboxing experience is a positive experience for your customer. Don’t leave the packaging to the last minute as it can be the ‘breaker’ in making your customer happy. Think about ways that your retail packaging can protect the product inside. Think about how it can stand up, be easily re-sealed and such like.
How Your Branded Retail Packaging Can Show How You Feel About The Environment
In this day and age, more and more consumers are concerned about the environment and how what they do affects the environment. Think about the type of packaging you need for your products. Think about how easy it is for the customer to recycle this packaging. Think about how much packaging you need and how much space this will take up in your warehouse. As well as the energy needed to create the packaging in the first place. Many consumers will choose the best product based on the eco-friendliness of the packaging.
If you need help choosing the best retail packaging for your business and products, please contact us directly !