Ensure your business has the packaging it needs for the festive period rush
Getting your business ready for the Christmas rush is vital. Christmas is fast approaching! With less than 3 weeks to go, our packaging experts here at Eastpac thought we would help! We have complied together useful information to help your business run smoothly over the festive season.
Let Eastpac help your business tackle the Christmas rush
As most of you know, we have just passed Black Friday on the 29th November. You may have picked up a bargain on the high street or waited until Cyber Monday and grabbed an excellent deal online. Statistics show that in 2018, a massive £1.49 billion was spent purely on Black Friday in the United Kingdom! With 2019 expected to have reached over £2.5 billion! But, Christmas is set to beat that record!
So, following on from this mega saving weekend, the countdown to Christmas finally begins. The Christmas songs are playing, decorating is in full swing and cooks are preparing for the Xmas feast already. But, with all this comes the inevitable Christmas rush. With businesses set to see demands surge right through to Christmas day, it is time to begin preparing. In 2016, December statistics demonstrate that sales reached an incredible £77.66 billion, so money is certainly going to be spent.
So, how can you ensure your business is prepared for the Christmas rush?
If you have been through a festive period before, you will understand the amount of work that goes into the Christmas rush. But, another thing you will have is records from previous years. From total orders taken, extra hours required to how much packaging/supplies, these are all example of factors to look back on and prepare you for what to expect in 2019.
Additionally, another important aspect to look into is to find out when orders began to increase and incorporate this into your planning. Did you find orders to rise by 50% in mid-November, and then again by 200% by December? As a result of noting these changes, you should get a good sense of what to expect so you can order enough supplies to fulfil your orders! Therefore, the Christmas rush will not hit as hard!
But, if you are a small business and are about to experience your first Christmas – don’t panic! As every business if different and every year changes, use this time to build your presence and trial exciting ideas.
Make sure to keep morale up!
Aside from the customers, your staff members are the most crucial part of your business. Without them, your business would not run. Christmas is a stressful time for your employees too as they are at the forefront of the hustle and bustle. It is vital to keep them motivated and happy to ensure that they can perform to the best of their ability during the Christmas rush.
Employees are more likely to start looking for a new job in January, so by keeping your employees happy during the Christmas period you are investing in their long-term commitment!
Therefore, here are a few things that you can do to guarantee that you keep your staff happy and well looked after over Christmas:
- Get in the Christmas spirit; lighten the stressful atmosphere by putting up some decorations or even handing out festive snacks!
- Reward your employees’ hard work with small treats throughout the season – maybe even a Christmas party!
- Ask employees to recommend ideas for festive activities that the company can get involved in. This will show them that you value their input and opinion.
Be ready for unexpected spikes due to demand
You should have a rough idea of what your best sellers will be and what will and will not sell out. If you know that a product is going to sell out, then make sure you order ample supplies to avoid disappointing customers. Additionally, you should also prepare yourself and your staff on what to do if an unexpected item sells out.
Overall, the Christmas period is all about speed and customer service. Ultimately, this will then maximise your profit and sales. You could give your staff a refresher training session to ensure that they are confident enough to deal with any problems that occur during the busy period.
Remember, it all comes down to the right packaging!
But, the one thing business tend to forget is packaging. Nobody wants to receive their present broken, damaged and unable to be used!
Here at Eastpac, we know a thing or two about packaging. We understand that the right packaging is crucial to give your customers a good experience when they receive their parcel. Customers are more likely to use your business again if their items arrive in perfect, undamaged condition.
Also, during the Christmas rush, it is the perfect time to advertise your business. Through personalised branded packaging and materials, you can easily ensure customers remember who you are.
Consequently, we offer an extensive range of bespoke and secure packaging materials. So, let us help you develop your customer’s experience when they receive their parcel!