In 2017 just over £133 billion was spent on online shopping and this only looks to rise this year, customers continue to embrace the trend of online shopping and will seek out convenience or next-day delivery – but are you keeping up with this trend? Could protective packaging help you keep up with this trend?
We always see online retailers being criticised for excessive packaging as they aim to get their products into their customers’ hands in perfect condition, and customers can certainly be brutal when it comes to receiving damaged items from a business.
In fact research shows that 73% of consumers would be unlikely to order from a company that had sent them a damaged product previously. While it is important that your products are properly packaged and protected, you don’t want the other extreme where products are over packaged and customers are unhappy with they have excess packaging to dispose of.
Customers are more and more aware of environmental issues and if there packaging is not recyclable and their products are over packaged it leaves them with a sour taste in their mouths. Research shows that an extra one million metric tonnes of waste is created through packaging for online orders every year.
If you are keen to protect the products you send to the customer, protect the excellent level of customer experience that you offer and protect the environment then you may want to consider protective air packaging for your business?
Protective air packaging arrives un-filled so takes up minimal room in your warehouse, it is filled with air so it is light-weight and won’t add to the overall weight when it comes to postage costs, it is made of a recyclable material and is easy for the customer to dispose of.
All of this added together creates a cost reduction for you as a business and a happier customer who appreciates the efforts you have made to make things easier for them.
If you’d like to know more about air packaging or protective packaging options for your business why not contact us directly; we would be only too happy to help with your ecommerce operations, to optimise your processes, advice on materials and help you cut costs on packaging.